CAMBRIDGE, Mass., September 17, 2007 - IntelliVid, the leading provider of video intelligence software for retail loss prevention and customer insight, today announced that the U.S. Patent and Trade Mark Office has awarded it a patent covering the underlying camera adjacency algorithm used in its Computer Aided Tracking™ (CAT) tool.

IntelliVid (www.IntelliVid.com) is the only video analytics provider with a proven capability to track suspects and customers throughout their entire in-store experience. This patent is significant because the CAT technology, included as part of IntelliVid's Video Investigator software, plays an important role in helping loss prevention teams combat organized retail crime and assisting retail merchandisers in better understanding in-store customer behavior.

Loss prevention teams at leading retailers use IntelliVid's CAT both to reduce bad stops of innocent customers and create compelling evidence videos of shoplifting suspects. Fast access to these door-to-door evidence movies improves law enforcement's ability to hold and convict serial shoplifters or members of organized retail crime rings. Retail merchandisers take advantage of CAT to understand customer traffic flows in their stores and improve merchandise placement. The underlying data collected by the CAT algorithm also provides retail store designers with unique feedback about how to achieve localization of store planograms - adapting layouts to the unique needs of customers in each community.

IntelliVid's newly patented CAT technology uses sophisticated video analytics to track the movements of every person, on every camera in every store. This information allows the system to guide the loss prevention or merchandising professional in following a suspect or customer throughout the store. As the person exits a single camera view, the CAT technology signals the operator the most likely camera where the person will appear next. While the operator tracks suspects or customers across cameras, IntelliVid's Video Investigator software instantly creates an end-to-end movie of their travels. The CAT technology is unique because it requires no pre-configuration and can automatically adapt to the changes in floor plans and store layouts that are common in retail. Operators can use CAT on live and recorded video and track people across cameras going forward or in reverse.

Loss prevention teams using IntelliVid's Video Investigator software have seen 30% - 50% reductions in shrink because of time saving features, like CAT, included in the product.

"We are excited to add this patent to our intellectual property portfolio," said Patrick Sobalvarro, president and CEO of IntelliVid. "CAT, like every feature in our software, has been built to meet the unique and demanding needs of retailers. Our loss prevention customers frequently tell us that CAT is so fast and easy to use, they are able to create and burn evidence CDs before police arrive on the scene."

With shrink on the rise across the US retail sector and retailers working hard to localize product assortments across their store networks, tracking and understanding in-store customer behavior can be a key driver of retail profitability. IntelliVid's CAT technology provides retailers with this insight, using their existing CCTV systems

About IntelliVid
IntelliVid is the leading provider of video intelligence software for retail. IntelliVid's Video Investigator™ software unleashes the full profit potential of retailers' video surveillance systems, transforming in-store video into in-store intelligence. Its patented video analytics platform and easy-to-learn user interface, help users across the retail enterprise make better decisions, faster. Loss prevention teams use Video Investigator to identify and close more cases faster. Marketers and merchandisers use Video Investigator's people counting, multiple conversion rates and linger analysis to optimize in-store advertising, displays and product layouts. Store managers take advantage of these same features to reduce lines at checkout counters and improve customer service.

Headquartered in Cambridge, Massachusetts, IntelliVid is backed by leading venture investors DFJ New England, Egan-Managed Capital, Flagship Ventures and Intel Capital. IntelliVid’s Video InvestigatorTM is the first video intelligence application to gain real traction in the retail market with installs at many of the leading Fortune 500 retail companies.

All companies and products listed herein are trademarks or registered trademarks of their respective holders.

CONTACT:
George Cohen
George Cohen Communications
(617) 325-0011
george@gccpr.com

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